| From the Where2sing.com forum: Frankly, if all karaoke had to do to be a successful drawcard for an audience were to get singers up on stage and see the crowds pour in to watch them, then we wouldn't be having this conversation.
A cinema decides it wants diners, but finds it has no restaurant. Also no kitchen. Bugger. Ah, so it positions itself in the midst of a group of restaurants attracting its target demographic, stocks a candy bar to satisfy the after dinner munchies, and successfully provides the answer to that age old question following the paying of the restaurant bill 'so what're we gonna do now?'
Dinner and movie vouchers. Now that's marketing based on a proper understanding of business and people.
Habits are broken when an underlying reason changes. And this is a fundamental on why expecting to build a successful karaoke on the back of a competition is flawed, because the moment the comp is finished, the habit is broken.
Forget vouchers. Forget competitions. We're talking about who we want, where they are, what attracts them, and what are their underlying drivers.
By 'audience', let's decide that this means non-singers, people who could go as easily to any type of entertainment as karaoke, people to whom the word 'karaoke' probably means little (or has negative connotations), and whose primary motivator (given that all other factors are equal) will be price, fun (enjoyment) and the influence of mates.
But to come back to where I think you started from, and which is currently a very good point, in that some bloke up on stage doing an adequate job of a slightly old song is hardly a huge drawcard.
Which means that any marketing that focusses on karaoke is not going to work. And the event must be sustainable, in other words what attracts someone must continue to be there so that a habit is formed, not broken.
Even non-singers like songs. Could the focus be shifted away from singers and instead onto the songs they sing, and in some way involve the audience so that it is involved even as a non-singer?
Submitted by David on 12-07-2011 Meet karaoke hosts and singers in the Where2sing.com forums . . . | KARAOKE in AustraliaYou've found the #1 website with the original and biggest karaoke gig listings database listing nearly 1,000 gigs across all states of Australia - each listing with full venue name, address, phone number plus extensive information about the gig itself. Read feedback from singers who have already visited the venue, and see information such as songlist size, crowd size, type of singer and even how much applause you can expect when you visit each gig.Or visit the forums where both singers and hosts meet and chat - including State-chat forums where you can make friends whom you'll meet up with at a venue near you. And there are the Gig Reviews, the constantly updated 'National Top 10 Karaoke Venues' chart, specialised lists of venues for Under 18s and currently running Competitions, lists for karaoke rooms, restaurants, karaoke hosts and supplliers, and karaoke news from all around the world. Of course, the best way to keep up to date is by opting in for the FREE weekly Karaoke News Email. Where2sing.com | |
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